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Just a little after a week that Taylor Swift announced her new album Reputation which is scheduled to be released November 10 and her first single, “Look What You Made Me Do,” is engulfing the internet with hot takes and breaking streaming records.

The video which debuted during Sunday night’s MTV VMAs, broke the record for the biggest debut, netting over 43 million streams in the video’s first 24 hours on YouTube.

According to a statement from YouTube, Swift’s new song registered 43.2 million views during that opening day of viewing, easily beating out viral sensation Psy who’s 2013 video for “Gentleman” had 36 million views during its first 24 hours.

Congrats Ms Swift.

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